AMOBOKA is a Ghanaian luxury brand focused on functionality, whimsicality, and storytelling. 

Founder and creative director, Samira, aims to create a sustainably driven brand that engages in an ongoing dialogue with her Ghanaian heritage and modernity. 

The name AMOBOKA  is a combination of “Amo” and “Boka”. “Amo” symbolizes the past, and pays homage to Samira’s mother and grandfather who are pivotal to the brand’s foundation. While “Boka” signifies the journey ahead and its limitless possibilities.  

Samira’s childhood years were shaped by the vibrancy of attire and the joy of celebration, crafting a profound sense of self and belonging. Samira's distinctive perspective was nurtured by her community, and she aspires for the brand to serve as a voice and celebration of that community.

The brand will donate a portion of sales to philanthropic efforts in the Village of Akutuasi, the birthplace of the founder's mother and grandfather.

Creating with Impact,

Team AMOBOKA